Jon Borlin employement history

hello, I'm jon borlin

Digital Innovation Expert & Marketing Professional

This page serves two purposes: 1) A full and complete employment history from my very first job to today 2) To showcase work examples and history of these jobs. Similar to LinkedIn, but more user friendly. Enjoy!

Jon Borlin is digital innovator and an influencer of Virtual and Augmented Reality technologies within the commercial business space. Jon has over 25 years of experiences in digital R&D and tools, online marketing, eCommerce, data science, usability design and website management within the life science, financial, and airline industries. Jon's current focus is to ideate, develop, and implement leading-edge digital products and services within a digital-centric culture.

Possessing the ability to manage large corporate web sites, develop innovative digital products that support business needs, execute complex eBusiness strategies, lead online-marketing efforts and supervise the tactical execution of activities within those efforts. Key areas of expertise include innovation, digital product development, online branding implementations, internet sales and marketing, business and system process documentation / harmonization, Google Ad / Shopping tactics, social media influence and self-improvement skills. A creatively skilled tactician capable of communicating with global clients while providing leadership and achieved results.

Specialties: Website Management, Project Management, Team building, Marketing, Communications, Consulting, Usability, Search Engine Optimization, Social Network Management, Google Shopping, Google Ads, Google Analytics, multimedia, Computer Based Training, Print, Graphic Design, Content Administration and Publishing, Social Media, Influencer

Merck's Innovation Center building on the Darmstadt Campus, 2020

Merck KGaA Darmstadt, Germany

Manager of Digital Solutions

January 2017 to Present

  • Researched emerging digital technologies for life science enterprise applications that enables close contact with customers during buying process while also elevating their experience, nurturing their decision, and persuading them to return again. These efforts have also helped improve productivity, training, communication, marketing and regulatory efficiencies

  • Collaborated with numerous business teams and drive innovation by investigating and developing virtual (VR) and augmented reality (AR), data science, internet of things (IoT), scanning / labeling technologies, and regulatory solutions into production-ready initiatives

  • Managed projects within the Emprove® Program which led to the development, approval and release of product and portfolio related “risk assessment” dossiers and supporting systems

  • Developed a "Digital Innovation Pipeline" which includes the categorization and grading of digital opportunities and process flow of resources, tactics and business direction

"Stay Connected" a Remote Smart Audit Solution

Created to leverage a new technology medium using smart glasses to improve the quality and efficiency of remote audits and inspections.

Pilot Project's Motivation - July 2019

Missed Opportunities: Approx 75% of audits delayed due to demand outpacing internal capacity. Objectives: 24/7 remote audits via secure platform and devices. Increase audit capacity and revenue opportunities while reducing T&E costs.

Course of Action - April 2020

COVID-19 Increase in Scope: Highlights need to collaborate with strategic customers working on vaccines / therapies. Stay Connected recieves exceptional approval from Procurement to expand Remote Assist Study.

Outcome of Solution - November 2020

Successful POC / MSA Executed: Stay Connected procured 190 devices with 300 licenses. SSO enablement for Merck-wide browser access.

Augmented Reality Summit 2022 presentation for insights evaluating, adopting, and scaling AR/VR/MR (XR) and related technologies in the workplace.

The Emprove Team 2018

Digi-Days and Digi-Hour technology road-shows to demonstrate technologies

Evaluation of virtual collaboration / meeting spaces utilizing VR headsets

Speaker at AES on the subject of Remote Communication using Digital Tools

MilliporeSigma "Spruce" Building in STL

MilliporeSigma - ST. Louis, Missouri

Market Segment Manager, Data Analyst / International

January 2013 to January 2017

  • Provided industry leading data science & analytical services to help develop and execute digital capabilities both to enhance existing offerings as well as to develop new ones

  • Supported online business by adding value to digital offerings and solutions based upon big data analysis and analysis into profit generating recommendations

  • Managed and launched a localized website designed to meet the unique needs of users in China; differentiating Sigma-Aldrich from our competitors by providing more relevant content, a high tech customer experience and a completely translated homepage

  • Provided business governance for the development and execution of 42 existing international websites as well as additional translation and localization projects

China's Website Launch Poster

China's new Sigma-Aldrich Homepage

New Website Launch

Google Shopping pilot into a fully sustainable, positive revenue generating project.

MilliporeSigma "Laclede" Research & Development campus 2018

Sigma-Aldrich Inc. - ST. Louis, Missouri

Market Segment Manager, eBusiness / eMarketing

December 2009 to January 2013

Responsible for accelerating the global growth of digital products by leveraging corporate IS platforms and locally optimizing the online product offering. Additionally, articulating global digital priorities and product requirements to the Sigma-Aldrich eBusiness and eMarketing groups to ensure that localization efforts are met.

  • Managed system for Digital Marketing team in order to quickly identify web issues, align multiple sources and provide a matrix to determine severity and impact to gauge action. This matrix included: search engine optimization additions, defects & enhancements, social communications issues, satisfaction and analytics surveys.

  • Successfully managed and launched a localized website designed to meet the unique needs of users in China; differentiating Sigma-Aldrich from our competitors by providing more relevant content, a high touch customer experience and a completely translated homepage.

  • Provide business governance for the development and execution of our 42 existing international websites as well as additional localization projects.

  • Work with distributors and international contacts on the translations from development to execution

Responsible for key improvement projects that support the overall Sigma-Aldrich web strategy by leading cross-functional, regional and global project teams and external vendor personnel to deliver solutions within time and budget. Collaborative management of global website by using project management techniques and agile application development methodologies.

  • Management of strategic localization projects that include the development of functional requirements, technical design, user interface and system and performance testing, user training and system documentation.

  • Key business resource responsible for Internationalization efforts including business processes, governance, change management and communication for Sigma-Aldrich’s eBusiness and eMarketing teams.

  • Oversaw the implementation of a global "content delivery network"; Akamai, which had a signification impact on increasing visitors and website performance. In this role, my responsibilities included managing the project's resources, scope, risks, schedule and budget.

New Sigma-Aldrich Website

History of

Sales through the web

Signed Sigma-Aldrich Launch Poster

Sigma-Aldrich / SAFC "Spruce" Global Headquarters - 2008

SAFC - a Business Unit of Sigma-Aldrich Inc. -
T. Louis, Missouri

Digital Project Manager

May 2006 to December 2009

Led marketing team and business segment managers in developing and executing a global online marketing strategy for the fine chemical business. By coordinating and utilizing SAFC’s on and offline marketing efforts, my efforts contributed to the revenue goal that exceeded its target. Developed and managed web content for SAFC (the Fine Chemical Business Segment of Sigma-Aldrich) by cultivating expertise of Internet marketing tools and applying the acquired knowledge to further SAFC’s competitive edge in marketing on the Internet.

  • Drove the SAFC strategy on the World Wide Web to maximize brand awareness, business differentiation and marketing focus

  • Accountable for all aspects of SAFC’s website tactics including: search engine optimization & marketing, analytics, site architecture, usability, look & feel and management

  • Tasked with re-branding, creation, development, testing and maintenance of SAFC’s +600-page website

  • Recognized as an expert in website tactics, company systems and web

SAFC Global Website - 2006

SAFC Supply Solutions - 2006

SAFC Hitch Website - 2006

SAFC Pharma Website - 2006

SAFC Global 2008

SAFC Supply Solutions 2008

SAFC Hitech 2008

SAFC Biosciences "joke"

A.G. Edwards, Inc. Campus in STL - 2005

A.G. Edwards Inc. - ST. Louis, Missouri

Website & Graphic Designer / Publisher

November 2000 to May 2006

Was primary corporate design resource for internal and external facing websites. Designed online imagery for main corporate website, supporting financial websites and numerous client-campaign websites.

  • Collaborated with high levels of A.G. Edwards and advertising agency Carmichael Lynch to design and re-brand AGE’s public facing websites, banner ads, lead-generation offers and other online tools

  • Re-designed the company’s intranet, AGe-NET, one-stop source for the latest firm and market information with thousands of documents being accessed daily

AGe-Net Internal Website

A.G.Edwards Trust Website

New website

Newspaper article in STL Post Dispatch on re-branding

TWA Training Center - STL Lambert Airport

1998 - Kicking the tires of a brand new Boeing 757 at TWA Maintenance Hanger

Trans World Airlines (TWA) - ST. Louis, Missouri

Internet Support Analyst (2 years)
Computer Graphics Specialist (3 years)
International Flight Ground Operations (6 months)

January 1996 to November 2000

Led the shift from traditional training materials to computer-based training for Flight Operations staff including all TWA flight attendants and pilots. This was accomplished by transferring thousands of printed materials and 35mm slides into digital assets used by trainers.

  • Hand selected by VP for position within a four-member team when Trans World Airlines decided to move website design and maintenance in-house

  • Increased the effectiveness of training while reducing overhead print costs by shifting business processes in the area of training documents and manuals creation

  • Responsible for tracking / ordering of high dollar Duty-Free merchandise sold in-flight on international flights Website 1999 Website 2000

New Booking Engine, navigation and graphics

Banners used in Ram Playoff Fare Sales during January. Graphics done in Illustrator and Fireworks. Used on Yahoo and

TWA Route Maps

Domestic, International and Carabiner maps created using Corel Draw

TWA Aircraft Drawn with Corel Draw

727 PMS "Reference Card"

Card carried by pilots for a quick reference guide for Boeing 727 operations

757 Seatback Card

Found in the back of every Boeing 757 Aircraft

Flight Controls Training Sheet

Training material used by Pilot Instructors for classroom instruction and references

Mermet Springs Scuba Dive Site

Mermet Springs Scuba - Vienna, Illinois

Webmaster - Social Media - Marketing

June 2007 to Present

Entrepreneur of local website management, design, development and hosting interests including Mermet Spring Scuba which is Google ranked number one scuba diving site in Illinois.

  • Website for scuba diving and scuba travel location, , has dominated the search engine results for local diving sites in Illinois providing a key resource to clients throughout the Midwest looking for a premium dive location

  • Numerous social media accolades and viral videos

  • Personal achievements of partnership with Mermet Springs includes advanced scuba certifications via SSI, international scuba diving travel, and expert level diving skills

Website 1999

Website 2000

Website 2010 - ST. Louis, Missouri

Principle / Founder

June 2007 to January 2017

Founder and co-owner of local website management, design, development and hosting company. Using my limited amount of free time available, this part-time effort has been a successful exercise in the entrepreneurial arena

  • Management and consultation of social media platforms and services

  • Website for scuba diving site, Mermet Springs, has dominated the search engine results for local diving sites in Illinois providing a key resource to clients throughout the Midwest looking for a premium dive location

  • Website for private, member-owned camping and riding resort, Cloud 9 Ranch Club, has over three thousand registered and active users. Communication through the site and social media outlets increased participation and interest for the club. Membership increased 25% post launch.

Cloud 9 Ranch Club

On Time HVAC Services

Shady Grove Vineyard

Astrology Awareness

Camp Warren Levis in Godfry, Illinois

Jon Borlin - Woodbadge Staff

Boy Scouts of America

Adult Leadership / Volunteer

June 2007 to 2021

The Boy Scouts of America equips scouts with the skills necessary to pursue their dreams. As an Eagle Scout, Assistant Scoutmaster, Order of the Arrow (Brotherhood), Leadership Committee member, and high adventure enthusiast, I try to teach them those skills and how much fun scouting is while they learn real-life lessons.

  • BSA Volunteer Focus Group (National Appointment)

  • BSA Design and Development Advisory Panel (National Appointment)

  • Wood Badge C3-13-113 Class Attended (District)

  • Wood Badge Staff C3-13-115, C3-13-116 (District) - see photo

  • Scouting University 2015, 2016, 2017 "Cyber Dean" (District)

Million Air Ramp at Spirit of STL Airport

Million Air St. Louis -- Flight Business Office

Line Services / Re-Fueler

March 1995 to June 1995

  • Tasks included aircraft fueling, aircraft shuttling, administrative duties, cleaning

Jon Borlin in Bell 222

Onboard Coca Cola's Bell 222

Million Air Entrance 1995

Law Office of Kent Jackson, P.A.

College Internship for Senior Year Credits

August 1994 to December 1994

  • Tasks included research, law interpretation, office operation

Pertle Springs Pool, Warrensburg, Missouri

Jon Borlin lifeguarding at Pertle Springs 1993

Central Missouri State University (CMSU)
Warrensburg, Missouri

Lead Lifeguard / Lifeguard

August 1992 to December 1994

  • Responsible for three pools at Central Missouri State University including staffing, cleaning, operations and supervision of university indoor and outdoor pools.

McDonnell Douglas Prologue Room

James S. McDonnell Prologue Room

Tour Guide / VIP Representative (High School Internship)

May 1991 to August 1991

  • Responsibilities included included administrative duties, research, presentations

  • Conducted guided tours for public groups and select VIPs

West County YMCA pool area

YMCA - West County

Lifeguard / Swimming Instructor

May 1992 to October 1999 - Intermittently

  • Responsibilities included life guarding and swimming instruction. Class instruction from TOWs to Flying Fish classes. Special needs and Handicap instruction also done. All shifts worked at some point.

K & K Toys in Chesterfield Mall in St. Louis

K & K Toys - Chesterfield Mall

Retail Store Sales

May 1988 to August 1990

  • First job during Junior year of High School - 1988

  • Responsible for store sales, display and demonstrations of merchandise

  • Expert knowledge of 80s video game systems and remote control toys

Who Am I 2020 - Jon Borlin.pptx